“Personal Data” is information or pieces of information that could allow you to be identified, such as for example:
• Name and contact details (e.g. postal and email address, telephone number)
• Account information (e.g. user name, profile picture or social media account ID)
• Country of residence
• Birth date
• Technical information, e.g. screen/user name, IP address, browser and device data, information collected through cookies, pixel tags and other technologies, server log file data, app usage data and location data
• Preferences
• Company name and address
• Credit and debit card number
How do we collect Personal Data?
We collect Personal Data in a variety of ways:
• Directly from you: Information is collected directly from you, either by you providing the information directly to us or you acting in a manner that provides us with the information, for example:
• Offline: We collect Personal Data from you offline, for example when you contact customer service, enrol in a product or service or provide information to us in writing.
• Online: We collect your Personal Data through our web pages, for example when you sign up for a newsletter or a brochure, enrol in a product or service. We also collect Personal Data:
• Through cookies. Cookies allow a web server to transfer data to a computer or device for recordkeeping and other purposes. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to decline the use of cookies. To learn more about cookies, please visit http://www.allaboutcookies.org/. For detailed information about the cookies we use and the purposes for which we use them, please see our cookie policy.
• Through your device. Provided that you have enabled that function on your device, we collect the physical location of it to provide you with personalized location-based services and content. Read more about such services under “How do we use Personal Data?”
• From our affiliates and business partners. We may receive Personal Data from other parties in conjunction with your program.
• From other sources. We may receive your Personal Data from other sources, such as public databases; joint marketing partners such as marketing agencies or providers of software and services for digital marketing automation and analytics; social media platforms, including but not limited to; Facebook, Instagram, Snapchat, Musically, LinkedIn, Twitter, YouTube and messenger services such as WhatsApp or Facebook Messenger; from people with whom you are friends or otherwise connected with on social media platforms, as well as from other third parties. For example, if you elect to connect your social media account to the Sleeping Stars account, such personal data that you have registered in your profile, such as your email address, phone number, postal address, date of birth, name and user name will be shared with us. Furthermore, we use cookies to track members of social media networks as further explained in our cookie policy.
• If you browse our web pages
We may also collect information about your use of our services through your browser to trace activity on our sites, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, service provider. In addition, an IP Address is identified and logged automatically in our server log files whenever you visit the Sleeping Stars pages. These data are only stored and used together with other Personal Data that you have submitted if you have given your consent to do so. You can read more about collection of your IP address and other browsing data in our cookie policy.
How do we use Personal Data?
Your Personal Data will be processed by Sleeping Stars for the purposes of providing you with the services that you have ordered, for customer service, administrative services or as otherwise necessary to perform the contract between you and us or as further described in this policy.
We may also use Personal Data:
• For statistical purposes, calculating usage levels, and helping diagnose server problems as well as to ensure that the our web pages function properly.
• To allow you to participate on message boards, chat, profile pages and blogs and use other services enabling you to post information and materials.
If you have given your consent:
• To analyse and improve our offers by identifying usage trends, determining the effectiveness of our promotional campaigns and tailoring the Sleeping Stars experience and content based on your past activities.
• To provide you with personalized location-based services and content through the use of your device’s physical location.
• To market our products and services, including special promotions based on your interests, for example through email marketing solutions. All such email communication will include a clear unsubscribe link.
How do we share Personal Data?
We will only share Personal Data as we believe to be necessary: (a) under applicable law; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions or a contract; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
On what do we base our right to collect and use Personal Data?
We base our right to collect and use your Personal Data on the need to do so in order to provide you with the services or products that you have ordered from us, or when there is a legitimate interest for us to use your personal data, such as for the marketing of products or services similar to the one(s) you have already purchased from that same legal entity.
Please note that we ask you not to disclose any sensitive personal information on or through the site or otherwise to us.
To the extent that we use your Personal Data to send you offers beyond what is considered to be within our legitimate interest, we base this on your specific consent.
SECURITY
We use appropriate organizational, technical and administrative measures to keep the Personal Data under our control accurate and up-to-date, as well as to protect the Personal Data against unauthorised or unlawful processing and the accidental loss, destruction or damage of the Personal Data.
HOW LONG DO WE STORE PERSONAL DATA?
We will only keep your Personal Data for five (5) years or otherwise for as long as it is necessary for the purposes for which it has been collected or in accordance with time limits stipulated by law and market practice, unless further retention is necessary for compliance with a legal obligation or for the establishment, exercise or defence of legal claims or unless a specific time period has been communicated.
We will keep limited parts of your Personal Data which are necessary for marketing purposes until you withdraw your consent, but in no event for longer than 5 years after your last completed service or delivery of product.
SENSITIVE DATA
We do not generally seek to collect any sensitive Personal Data. Sensitive Personal Data is data related to racial or ethnic origin, political opinions, religious or philosophical beliefs, health or medical condition, criminal background or trade union membership. In certain situations, this might however be necessary (for example in order to provide you with the services you have ordered). We will make sure that we receive your explicit consent to such processing and treat this information securely.